“Create Your Own Candy Bar” – Hershey’s Chocolate World

For Hershey’s Chocolate World Attraction in Hershey, PA, BPI developed a one-of-a-kind experience that allows visitors to create their own souvenir size candy bar. The “Create Your Own Candy Bar ” attraction lets visitors design the candy bar based on several different types of Hershey Chocolate along with several choices of add-in ingredients.  This information is then delivered to the industrial food processing equipment and launches the production of the candy bar. 

While the bar is being made, guests go to the design lab and create their own unique packaging. They can select from a variety of packaging templates and then customize the design by adding their name, changing colors, and inserting and sizing fun icons and text graphics.

BPI and On Track Themes were the original design team that developed the creative, programming, and managed the implementation.

“Create Your Own Candy Bar” is the most popular attraction at Chocolate World that sees in excess of a million guests a year.



Client: Hershey’s Chocolate World, Hershey, PA
Partners: On Track Themes
Category: Family Engagement, Corporate
Services: AV Design, Film & Video, Interactive

What We Did:

  • Digital Interactives
  • Original Video Production
  • Exhibit Design

I like the process of what it’s like to go from grabbing an apron, designing your chocolate bar, watching it get processed and then designing your label.

Visitor Review

Design your wrapper
Children waiting for their candy bars in the factory line