The Hershey Story – The Museum on Chocolate Avenue

Who doesn’t love a Hershey bar? Museum visitors discover the delicious legacy of Milton Hershey while exploring immersive interactive exhibits that tell the story of his groundbreaking innovations, the local community he built around his growing chocolate-making business, and his generous philanthropy that continues today.

The innovative Explore Hershey exhibit allows multiple users to access a detailed 3D virtual model of the town, and then explore 360° views of the rooms inside each building. Hotspots within the virtual environments provide visitors with access to a treasure trove of archival media, including footage, photographs, audio recordings, and architectural floor plans.

Other exhibits provide visitors with photo opportunities, where they can be featured on the front page of a Hershey newspaper. They can also build a Rube Goldberg-esque factory that produces Hershey Kisses.

In collaboration with Gallagher and Associates BPI thoroughly researched, scripted, and produced 36 historic exhibit videos, including five multi-screen theater presentations for the venue.


Client: The Hersey Foundation, Hershey, PA
Partners: Gallagher & Associates
Category: Culture & History, Family Engagement, Corporate
Services: AV Design, Immersive Theater, Film & Video, Interactive

What We Did:

  • Immersive theater
  • 3D Interactives
  • Photo experience
  • Educational Films

This is a nice museum, full of exhibits, interactive items and videos related to Milton Hershey's life and work.


Large square interactive map table
Explore Hershey interactive map
Ambiently lit exhibit with chocolate factory equipment and a film
The Milton Hershey story film experience
Vertical touch-screen displays on artfully designed exhibit walls
Hershey Story interactives
Vibrantly designed map of Hershey, PA
Detail of the Hershey interactive map